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To get the right answer - ask the right question! In this course you will learn how to deal with complexity and get to know the ideal problem framing process.

What to expect?

Be aware, simple is not always good. Complexity requires complexity. A business strategy has to meet the requirements of its complex environment.

But how do we deal with complexity? Problem framing or refraining! That is, complex or complicated content that is not being simplified, but thoroughly designed and newly ‘framed’. In this way, we better understand, better absorb, better digest and internalise the content.

Participants will learn about the importance of problem framing, later using a template to create their own statement in 5 steps.

Date(s) and Times 
21 June, 2021

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SDN Academy Online
Platform details will be shared with course registrants prior to course


SDN Member: € 60,-
Non-Member: € 72,-

What are the takeaways from this training?

  • Context setting: Living in the age of the customer, a complex world where old management mindsets no longer work, facing new types of problems

  • Focusing on people, props, and processes

  • Understanding the context

  • Idealistic vs realistic problem framing process

  • Shifting the perspective

  • Problem framing in 5 steps with template (Template and additional resources have been released under CC4.0):

  • Finding a problem area/ focus area

  • Doing some desk research

  • Creating a problem statement

  • Testing problem statement against checklist

Who is this course for?

All levels

Roman Schoeneboom
Roman Schoeneboom - Service Design Master

Roman Schoeneboom is a designer, educator and avid drummer with 8 years experience.