SDN Global Café - Germany

Join us on May 13 at 4 PM CEST for this SDN Global Café with Luis Alt as we explore the shift from designing services to designing value. Be part of the conversation and connect with our global community—save your spot and join us live.

Dear SDN Members,

Join us for the upcoming SDN Global Café on Tuesday, 13 May, 2026 where we will welcome Luis Alt.

For years, service design has focused on channels, touchpoints, and the orchestration of frontstage and backstage experiences. But is that where the real value lies? Or is it time to rethink the foundations of our discipline?

In this session, Luis Alt invites us to shift our perspective from service to value, challenging us to look beyond processes and towards how organisations truly create, deliver, and sustain value for people.

Luis will also share insights from what he calls “the state of experience” for 2025/26, highlighting key signals and patterns shaping the future of our industry. As part of this, he will introduce Journey Management as a practical model for organisations to move beyond internal silos and reorganise around customer value.

Together, we will unpack what these shifts mean for our practice and explore how service design can evolve to stay relevant in an increasingly complex landscape.

Join us on 13 May to connect with the global SDN community, exchange perspectives, and be part of the conversation shaping the future of service design.

EVENT DETAILS

Date: Tuesday, May 13, 2026
Time: 4:00 PM CEST
Location: Zoom
(The link is available on your Member Dashboard)

HOSTED BY

Birgit Mager, President, Service Design Network
Brian Gillespie, Service Design Network Leadership Team

Not yet an SDN member? ❤️
Join today and be part of the global conversation shaping the future of service design.

Luis Alt
Luis Alt - Founding Partner of Livework São Paulo

Luis Alt is a Service Design pioneer in Brazil and Founding Partner of Livework São Paulo — the local operation of the world's first Service Design consultancy, founded in London in 2001, where he serves as a global board member. Since 2010, he has helped shape the discipline across Latin America, having created the region's first Design Thinking course at ESPM, authored the best-seller Design Thinking Brasil, and co-founded the Brazilian chapter of the Service Design Network (SDN), institution he served as part of the jury and chair of the Service Design Award for many years. His current work pushes Service Design beyond channel orchestration toward what he is calling Value Design — and advocates for Journey Management as a way for organizations to restructure around customer value, not internal silos. He teaches, writes, and speaks internationally on innovation, customer experience, and decision-making.

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