SDN Global Café - Germany

SDN Global Café - Service Design Maturity Model with Lies Benjamens & Jules Prick (Koos Service Design) Join us on May 11, 2023!

Dear SDN Members,

You are all invited to join our SDN Global Café event series. A virtual series aims to connect our beloved SDN members, provide more networking opportunities, and tackle relevant Service Design topics.

In this upcoming session, Lies Benjamens & Jules Prick from Koos Service Design will present more about their Service Design Maturity Model.


  • Birgit Mager, President, SDN
  • Brian Gillespie, Leadership Team, SDN

Date and Time:

  • Thursday, May 11, 2023
  • 10:00 AM -11:00 AM EST (4:00 PM CEST/5:00 PM EET)


  • 10:00-10:10 Welcome and SDN Update
  • 10:10-10:30 Guest Presentation
  • 10:30-10:40 Member Q and A
  • 10:40-10:55 Member Networking
  • 10:55-11:00 What’s Next?

✅ Sounds interesting?
So grab your coffee and sit with us on May 11, 2023.  Register now via the zoom link, which is available on your Member Dashboard under Discounts section.

❤️ Want to be a member? Join us!

Words from our guests:

Join this edition designed specifically for those responsible or involved in driving customer-centric transformation, by design.

Our event will help you understand the do's and don'ts of customer-centric transformation and provide you with real-life success stories and failures to learn from.

We'll also be showcasing our Service Design Maturity model, which includes maturity phases, key organisational elements, maturity strategies, and our top 5 learnings.

Our hands-on model will help you identify key barriers and develop a maturation strategy by using design approach, projects and interventions.

Sign up now!

Jules Prick
Jules Prick - Co-Founder of Koos Service Design

Jules is co-founder of Koos Service Design and has more than 16 years of experience in human-centered innovation and design. He is on a mission to inspire organisations about the power of design and help them to create meaningful impact. He loves taking the stage, talk about design and is a regular guest lecturer at Nyenrode Business University. Within five minutes he’s able to skillfully set up a suitable approach for your challenge and also to repair your leaking shower head. Call it magic!

Lies Benjamens
Lies Benjamens - Director at Koos Service Design

Meet Lies, the dynamic director of the Koos Academy skill center! With a design education and a professional background in corporate innovation, Lies is a master of circular packaging innovation. Her passion? Bringing responsible, human-centered innovation into every organization she touches. And that's not all! She's also working hard to incorporate an inclusive lens into her design approach, because diversity is key to great design. Get ready to be inspired by Lies and her mission to make the world a better, more innovative place!