SDN Global Café - Germany

Join us on February 10 at 4:00 PM CET for an inspiring SDN Global Café spotlighting DiaLog, the Service Design Award 2025 Best Student Project, and its powerful response to diagnostic uncertainty in women’s healthcare.

Dear SDN Members,

Join us for the upcoming SDN Global Café on Tuesday, February 10, where we explore DiaLog: Designing Care for Women in Diagnostic Uncertainty, an award winning student project that reimagines care before a diagnosis is reached.

DiaLog is a service concept created in response to the Student Service Design Challenge with Philips, addressing the often overlooked experience of diagnosis limbo. DiaLog was created to support women navigating prolonged medical uncertainty, an experience that is often fragmented, isolating, and emotionally demanding. Rather than positioning self care as something that begins after diagnosis, DiaLog reframes it around confidence, clarity, and connection during the waiting itself.

In this session, we will unpack how DiaLog creates a single, patient owned space where users can document symptoms, store medical records, and surface meaningful health patterns over time. Guided preparation tools and conversation support help users advocate for themselves in clinical settings, while peer connections and trusted resources reduce isolation and validate lived experience. By naming diagnosis limbo as a condition in its own right, DiaLog turns uncertainty into something that can be navigated with agency and support.

As a winner of the Service Design Award 2025 for Best Student Project, DiaLog shows how service design can address overlooked healthcare experiences and create more humane and inclusive systems of care.

Join us on February 10 to connect with the global SDN community and be inspired by the next generation of service designers shaping the future of healthcare.

EVENT DETAILS

Date: Tuesday, Febraury 10, 2026
Time: 3:00 PM GMT 4:00 PM CET
Location: Zoom
(The link is available on your Member Dashboard)

HOSTED BY

Birgit Mager, President, Service Design Network
Brian Gillespie, Service Design Network Leadership Team

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Kate Winbaum
Kate Winbaum - Design Leader

Kate is an accomplished design leader with over a decade of experience shaping human-centered strategies across global markets, including Canada, the United States, and the United Kingdom. Her work spans industries from retail and banking to government and social impact. She is driven by a deep belief in the power of design to create more inclusive, connected, and meaningful experiences.

Maya Burnand
Maya Burnand - Service Designer

Maya Burnand is a service designer with a background in journalism, visual storytelling, anthropological and open-source research. Her practice uses creative and ethnographic methods to communicate complexity and she is particularly interested in the intersection of film and research as a tool for advocacy and understanding. She sees design as a new lens for people to better understand and improve society.

Vivien Ferguson
Vivien Ferguson - Service Designer

Vivien Ferguson is a service designer and strategist who works at the intersection of systems thinking and human-centered design. After five years in management consulting advising across healthcare, energy, automotive, and technology, she completed her MA in Service Design at the Royal College of Art, trading spreadsheets for system maps and service blueprints. She's drawn to sidelined experiences—designing for needs that don't immediately meet the eye—and to preserving what makes us human in systems increasingly mediated by technology.

Miran Jurisevic
Miran Jurisevic - Service Designer

Miran Jurisevic is a service designer and innovator working to make systems more human, equitable, and future-ready. With a BA in Design Management and experience delivering strategy and service design work across global organisations, his practice draws on research, storytelling, and systems thinking to bridge strategy and creativity in designing meaningful interventions.

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