Each organizational silo, such as teams, departments, disciplines, work in a different way with a dedicated language and incompatible set of software tools.
Journey maps can be used as a visual management tool connecting the silos of your organization. They enable you to see how all customer experience (CX) related projects and initiatives in your company impact your customers’ experience on one map. Building a hierarchy of maps helps to zoom into details, find overlaps and contradictions between projects at an early stage and thus helps an organisation to save time and money.
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