Creative Leadership is not only a strategy, it's a transformational process, in which individuals tap into their inner creativity, connecting with others towards realising collective vision and goals for projects.

The Creative Leadership model underpinning this Masterclass is framed around three core values – Empathy, Clarity and Creativity, stemming from over 30 years of work and industry engagement by the RCA’s Helen Hamlyn Centre for Design (HHCD) – a global leader in inclusive design. 

The HHCD’s model of Creative Leadership evolves the worldview, values, methods and processes that are inherent in inclusive design – to improve life for individuals, organisations, and society at large. Working alongside companies such as Northumbrian Water Group, this course allows participants to "develop their creativity and learn about inclusive design and innovation in a supportive and challenging environment using real business issues as stimulus." – Jennie Collingwood, Head of Marketing and External Communications, Northumbrian Water.

The RCA’s Creative Leadership Masterclass will take you through these three leadership values, showing you how to engage and up-skill. It is for people at various stages of their leadership development who are seeking more empathic, people-centred and creative approaches.

For more information on the course and to book a place, visit our webpage here.

Key Details:

Early Bird Fee: £1,150

Regular Fee: £1,275

Bookings close: Monday 9 March 2026

Dates

Day 1: 19 March 2026

Day 2: 20 March 2026

10:00am – 5:00pm GMT per day

The benefits to you and your organisation include:

1. The opportunity to develop and apply the core RCA Creative Leadership attributes and processes.
2. Strategies to cultivate your individual leadership profile using empathy, clarity and creativity.
3. Access to world-class expertise at the Royal College of Art’s new flagship Research & Innovation facility.
4. Interaction and networking with peers from different industries and job functions.
5. An RCA certificate of attendance.

This course is highly suited to:

• Chief design officers
• Mid-to-senior level management
• In-house R&D teams
• Business developers
• Sales, marketing and design teams
• Entrepreneurs and intrapreneurs
• Anyone from the creative industries
• Talent consultants
• Traditional services e.g. finance, accounting, IT, law etc
• Government and civil service
• Essential services
• Public sector and NGOs.