SDN Academy Events - United States

Identify practical steps on how to develop a concept that is relevant to your business framing.

What to expect?

This course intents to help bridge the gap between ideas and implementation by developing approaches to prioritise concepts to address business needs and connect concepts to organisational strategies specially in large organisations.

What are the takeaways from this training?

  • Identify differences between ideas and concepts

  • Identify practical steps on how to develop concepts relevant to business challenges

  • Recognise challenges when scaling concepts in large organisations

  • Feel empowered to act as a business partner in your organisation

Who is this course for?

Service Designers (Beginners to Advanced); Design Researchers; UX Designers; Business Designers; Consultants

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at!

Course Outline

  1. Define ideas vs concepts

  2. Criteria selection activities with open discussion 

  3. Concept Development building blocks

  4. Planning for iterative research

  5. Refining value proposition and business intent 


Ealry Bird Prices until March 5th

Non-Member: €100
SDN-Member: €85

After March 5th

Non-Member: €110
SDN-Member: €95

Learn more about SDN Membership here

Carol Massá
Carol Massá - Facilitator