WHO SHOULD ATTEND THIS COURSE?
This course is designed for people who want to kick-start their learning journey to become proficient design thinkers, and for experienced designers and innovation professionals. The course will help you to sharpen your knowledge and acquire new tools and perspectives on human-centered design. For newbies to the world of design thinking the DT Intensive course will serve as a deep-dive immersion in a new way of working and thinking, and equip you with the tools you need to lead innovation initiatives in your career.
Participants in this course typically include a diverse set of product managers, innovation leads, change management professionals, HR leaders, university professors, consultants, freelancers, business coaches and many more. If you are in a role where you need more engaged teams, deeper customer insights, faster time to market and a proven methodology to drive innovative solutions to complex problems, this course will help boost your progress in those areas and more.
HIGHLIGHTS OF THE TRAINING
During this 3-day experience, you’ll learn why, when, and how to conduct ethnographic research, build personas, create customer journey maps, identify value exchange among stakeholders, analyze product-service ecosystems, develop design prototypes, run field tests and rapidly iterate on concepts.
You will also work closely with two different expert day-coaches and your fellow participants to grapple with questions like:
How to successfully implement design thinking in a fast-paced business environment, especially if there’s little capacity or appetite for change?
How to build greater empathy in your organization in order to identify and address the needs & wants of your customers, employees, and other stakeholders?
How to increase your tolerance for failure and create an environment where you learn faster?
How to create a sustainable culture of innovation by design?
The 3-Day DT Intensive course has been crafted for leaders who are seeking new ideas, methods, and strategies for addressing the complex challenges facing their organizations and communities.
Often described as a human-centered approach to innovation, design thinking and human-centered design are being used across the globe in a wide range of settings and industries, including public and private corporations, non-profits, universities, and government agencies. We will share stories and case studies of how this methodology has been applied, such as:
Co-creating solutions with partners and customers.
Developing new products and services that meet the real needs of real people.
Designing experiences focused on attracting and retaining customers and/or employees.
Solving complex, multi-stakeholder problems where the traditional approach simply doesn’t work.
Pre-Course – WELCOME WEBINAR (2 weeks prior to course)
Introduction to design thinking and human-centered design
Get to know your facilitation team, course overview
Homework: suggested pre-course reading and research
Day 1 – RESEARCH DAY
Introduction to DT Intensive design challenge
Research analysis, develop insights, identify opportunity areas, debrief the day
Day 2 – DESIGN DAY
Reframe the design challenge
Ideation, idea selection, prototype concepts
Day 3 – BUSINESS DAY
Develop product-service system and business model
Field test concepts, iterate prototypes, final concept presentations
Personal development planning, course debrief
Post-Course – FOLLOW-UP WEBINAR (4 weeks after course)
Concept review with course coaches
Personal development sharing