Teija Hakaoja is working as a principal service designer at Gofore. She is an experienced service designer and developer of business and operating models. During her career, she has developed a design-centric Enterprise Architecture method, an innovation and experimentation management model, and development and management model for digital care pathways.

Teija graduated from Service Innovation & Design MBA Program in 2015. Teija has over ten years of experience in service design; from strategic planning to business development and service design to visual design. She has leveraged human-centric development approaches in a variety of organisations and industries throughout her career, working as an in-house designer, and as a consultant, in project manager and expert roles. She enjoys applying design in new places. Her expertise includes operational process development, new service concept design, innovation management, AI solutions, procurement by service design, training, and event management. Teija also brings creative and visual methods to her projects, utilising her background in visual arts. 

Teija is a member of the SDN Global Chapter Team.