About Taina Mäkijärvi

Taina Mäkijärvi
Espoo | Finland


Taina Mäkijärvi University of Eastern Finland, Doctoral student

I am a PhD Student at the University of Eastern Finland at the School of Economics' Innovation Management Department. In addition I have a 40 year long career among banking sector within wealth management business. Before starting my third "life" among doctoral studies,  I was a Lead Business Developer at Nordea's Digital Wealth Office.

To me, service design means...

How we can change the organizational cultures towards more customer centric by using Service Design.

Taina’s contributions

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Touchpoint Article Finding New Growth Opportunities via Customer Centricity

Finding New Growth Opportunities via Customer Centricity

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Touchpoint Article From the Editors

From the Editors

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Touchpoint Issue Vol. 9 No. 1

Vol. 9 No. 1

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