
About Taina Mäkijärvi

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I am a PhD Student at the University of Eastern Finland at the School of Economics' Innovation Management Department. In addition I have a 40 year long career among banking sector within wealth management business. Before starting my third "life" among doctoral studies, I was a Lead Business Developer at Nordea's Digital Wealth Office.
To me, service design means...
How we can change the organizational cultures towards more customer centric by using Service Design.
Taina’s contributions
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Touchpoint Article

Finding New Growth Opportunities via Customer Centricity
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Touchpoint Article

From the Editors
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Touchpoint Issue

Vol. 9 No. 1
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