About Susan Ripley

Susan Ripley
Marietta | United States

Profile

Susan Ripley

I am thrilled to join the Service Design Network community. With over 20 years of experience in design and research, and a decade in creative leadership and management roles, I have had the privilege of working across various industries, including healthcare IT, eCommerce, and fintech. My career has been dedicated to driving the adoption of user-centered design principles and integrating product-led growth strategies.


My journey is marked by a relentless pursuit of excellence and innovation. I have successfully led cross-functional teams to create transformative, user-centric designs that not only address customer pain points but also drive significant business outcomes. At ConstructConnect, I was pivotal in scaling the UX organization, establishing a robust User-Centered Design strategy, and integrating Product-Led Growth frameworks across a suite of products.


My approach to service design is deeply rooted in understanding and empathizing with users, leveraging data-driven insights to inform design decisions, and fostering a culture of continuous improvement and collaboration. As a leader, I am committed to building empowered, high-performing teams through a culture of trust, respect, and open communication.


As I join this community, I look forward to sharing my insights and learning from all of you. I am excited about the opportunity to contribute to our collective efforts in service design and to be inspired by your experiences and knowledge.

To me, service design means...

Service design, to me, is a holistic and user-centered approach to creating and improving services. It involves understanding and empathizing with users to design meaningful and valuable experiences.


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