![Lilith Louise Lysgaard Hasbeck](https://www.service-design-network.org/images/116x116/FNqSJj5m_show_portrait_310px.jpg)
About Rikke B. E. Knutzen
![Rikke B. E. Knutzen](https://www.service-design-network.org/images/116x116/Sd8RBqIe_RBEK.jpg)
Profile
![Rikke B. E. Knutzen](https://www.service-design-network.org/images/310x308/Sd8RBqIe_RBEK.jpg)
I drive product-led growth with a people first approach. I bring with me a solid experience in digital transformation through customer centricity and design thinking on a multinational scale, implementing cultural changes and setting strategic direction. My passion is growing people and teams to foster business outcomes.
To me, service design means...
I co-founded the Danish Chapter back in 2011 because I firmly believe that service design offers a strategic human centered approach to creating our futures.
Rikke B. E.’s contributions
How to contribute
Event
![Service Design Day morning event @ EGGS Design](https://www.service-design-network.org/images/222x153/glFK8Z05_SDD2018.png)
Service Design Day morning event @ EGGS Design
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Touchpoint Article
![Stuck in a Price War?](https://www.service-design-network.org/images/222x153/0.p29xgm52kcp8xp3q7ayusdcxr-knutzen-thumnail.jpg)
Stuck in a Price War?
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Touchpoint Article
![What is ‘Nordic Service Design’?](https://www.service-design-network.org/images/222x153/0.g75m8ab33i8-32.png)
What is ‘Nordic Service Design’?
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