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About Richard Ekelman
![Richard Ekelman](https://www.service-design-network.org/images/116x116/N0lxYwqb_profile_sm.jpg)
Profile
![Richard Ekelman](https://www.service-design-network.org/images/310x308/N0lxYwqb_profile_sm.jpg)
I believe simplicity and clarity are the heart of service design.
Richard’s contributions
How to contribute
Touchpoint Article
![The Service Teardown: Follow the Money to Better Decisions](https://www.service-design-network.org/images/222x153/0.9putmojatjm-EkelmanThumbnail.png)
The Service Teardown: Follow the Money to Better Decisions
Continue reading
Touchpoint Article
![Interview with Richard Ekelman](https://www.service-design-network.org/images/222x153/0.9813hk171m3d188wbs8c40a4i-TP8-1--ekelman-thumbnail.jpg)
Interview with Richard Ekelman
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