About Richard Ekelman
                                                    Profile
                                
                                
                                                                            AstraZeneca,
                                                                        Director of Experience Design and Content Strategy
                                
                            
                                I believe simplicity and clarity are the heart of service design.
                            
                        Richard’s contributions
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                                                                                                                    Touchpoint Article                                                                                                            
                                                                                                            
                                                                                                    
                                            The Service Teardown: Follow the Money to Better Decisions
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                                                                                                                    Touchpoint Article                                                                                                            
                                                                                                            
                                                                                                    
                                            Interview with Richard Ekelman
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