Hi! I’m Mimi Guarnero. I’ve been working in the creative and strategic design world for over 14 years, moving between service design, branding, UX, and art direction. Along the way, I’ve collaborated with companies of all sizes — from startups to big players — in industries like education, fintech, e-commerce, and entertainment. What drives me is finding ways to make things work better for people, whether that’s through a smoother service, a clearer message, or a process that finally makes sense.

I love zooming out to see the big picture, but I’m also obsessed with the small details that can truly change an experience. I enjoy building frameworks that help teams save time, think clearly, and create with purpose. For me, design isn’t just about solving problems — it’s about improving lives, one decision at a time.

Outside of work, I illustrate just for fun, I’m addicted to sci-fi series (yes, I cried in Severance), and I proudly collect Tamagotchis — they’re all still alive, by the way. I also run wiwilbi.com, a passion project that helps parents and kids connect through emotional self-care. We explore themes like setting boundaries, self-love, and understanding emotions, with tools like a storybook and a coloring book designed to spark conversations and reflection at home.

If any of that resonates with you, I’d love to connect.