About Veronica Vela

Veronica Vela
Monterrey | Mexico


Veronica Vela Cemex, Customer Insights

I’m an In-house Researcher for Cemex and have +10 years of experience working in the design field. With an Industrial Design background and a Master Degree in Industrial Design and Product Innovation, while working in Schneider Electric as Product Designer, I did a certification in Design Thinking, which gave me the tools to start bringing awareness in human-centered design to the company. I did a leap in my career when started working for Idea Couture, where I have the chance to work for 3 years fully focus on research, strategic design and business Innovation. At the end of 2017 I joined GM Financial team as Service Designer, where I developed projects for México, Colombia and Chile. During these years, I have also had the opportunity to be docent in different levels in the UANL and give mentoring to under-graduated design students in ITESM. 

To me, service design means...

human-centered solutions that truly change people’s lives

Veronica’s contributions

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Event Service Design Week LATAM

Service Design Week LATAM

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