About Natalie Kuhn (she/her)
Hello Service Design Community!
Capital One,
Senior Director of Design
I'm Natalie a senior design leader with 15+ years of experience building and scaling design teams across technology, fintech, and enterprise data platforms. I've most recently served as Senior Director of Design for U.S. Card Platforms & Data at Capital One, where I led AI and machine-learning-driven product design impacting 100 million+ customers. I've partnered closely with cross-functional executive leaders to embed human-centered design into complex, regulated systems to drive measurable business outcomes.
Previously, I led Data Management and Explainability Design teams at Meta, shaping global standards for data transparency and trust for 3.5 billion+ daily active users. Earlier in my career, I worked for agencies (Accenture, FJORD, AbelsonTaylor) leading 0-to-1 design initiatives for Fortune 500 and public-sector organizations including Allstate, AstraZeneca, Beats Music, Best Buy, Caterpillar Inc, GE, John Deere, Penske, Southwest, and the State of Michigan. My work sits at the intersection of design leadership, AI & data platforms, systems thinking, and people development.
I co-founded and co-led the Service Design Network New York Chapter for 5 years before handing it down to a new leadership team (https://medium.com/sdn-new-york-chapter/handing-down-the-sdn-new-york-chapter-to-a-new-leadership-team-c01ff8a5b2c8).
Outside of work, and over the last decade, I've mentored 100+ individuals, short and long-term, with Hexagon UX, Design for America, NYU Makerspace, Parsons School of Design, the Global Service Design Jam, ADPList, on my own, and now MentorCruise. I have also taught design courses and run workshops all over the New York and East Coast Area.
To me, service design means...
Illuminating invisible systems across people, processes and platforms to identify opportunities for intervention and reinvention. It is about making the larger ecosystem of a service successful for long-term sustainability and impact–not about putting any one group above another.
Share your favorite projects with our community:
Monthly Events through the SDN New York Chapter
The New York Chapter of the SDN is a non profit run entirely by volunteers that aims to make Service Design more accessible as a discipline and methodology. We do to this through: organizing events, generating content, and acting as mentors. Founded in 2018. Follow us on Instagram, Medium, Twitter, LinkedIn, and Youtube.
We host events the second Tuesday of every month between 6 and 8:30pm EST that bring in 50-65 attendees. We have also hosted more lengthy events over weekends. It all depends on the content we want to share with others. We consistently receive feedback around our events changing mindsets and sparking the community to approach their day to day differently. Individuals approach us about volunteering, speaking and facilitating. It is a wonderful feeling to see the community come together!
Find our events on Meetup, anyone is welcome, come join us :)
Annual SDN Global Conference
Each year the Service Design Network hosts a global conference inviting all those active within the community and newcomers to come together in person to celebrate the practice, methodology, and tools of service design. It is a wonderful opportunity to come together as a larger community. We discuss case studies, workshop frameworks, and generally learn from one another. It is a time that you can meet those from across the world who are passionate about the discipline and, many of whom, are doing incredible work with it.
Not only do you get to connect with community members but community leaders including the SDN leadership and key organizers, chapter representatives, and individual luminaries within the space who are making incredible progress in making service design the new normal.
Annual Global Service Design Jam
I met the Global Service Jam as a mentor back in 2018, and fell in love with the format along with made some close friends that I get to hangout with to this day. To quote the Global Jam site, the jam is: "One special weekend, people interested in service and customer experience will meet at locations all over the globe. They will be designers, students, academics, business people, unemployed people, customers, mums, kids and grand-dads. In a spirit of experimentation, innovation, co-operation and friendly competition, teams will have less than 48 hours to develop and prototype completely new services, products or initiatives inspired by a shared theme. At the end of the Jam, their collection of brand new insights and prototypes will be published to the world."
I highly recommend participating if your local area is hosting one!
http://globaljams.org/Natalie’s contributions
How to contribute
Meet the service designer: Natalie Kuhn (she/her)
Continue reading
Talk: A Global Perspective on Service Design Trends, Insights on What is to Come
View Event
Talk: The Future of Design and How We Can Prepare
View Event
Workshop: Designing for Your Future Self
View Event
Workshop: Service Design in Sales
View Event
Natalie Kuhn (she/her): Meet the service designer
Continue readingRelated members From the same Chapter