About M.Sc. Ricardo Martins
To me, service design means...
My main interest on service design is related to implementation issues. According to some reports (IBM, Gartner Group, McKinsey, Forrester Research) 70% of change initiatives fail in organizations. The designers also face particular problems during the implementation process. Maybe because designers favor the planning stage and generation of ideas, but devote little energy in the execution process. My research is targeted to fill the gap between design idea and realizing its offerings.