
About M.Sc. Ricardo Martins

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I am a deeply passionated about improving the way people attend their emotional and cognitive needs.
To me, service design means...
My main interest on service design is related to implementation issues. According to some reports (IBM, Gartner Group, McKinsey, Forrester Research) 70% of change initiatives fail in organizations. The designers also face particular problems during the implementation process. Maybe because designers favor the planning stage and generation of ideas, but devote little energy in the execution process. My research is targeted to fill the gap between design idea and realizing its offerings.
M.Sc. Ricardo’s contributions
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Touchpoint Article

Increasing the Success of Service Design Implementation
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Touchpoint Article

Political Principles Applied to Service Design
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Touchpoint Article

TP14-1 Using Service Design to Shape Employee Journeys
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Touchpoint Article

Resolving Implementation Conflicts in Service Design: The Evaporating Cloud Tool
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