About Carol Soares

Carol Soares
Rio de Janeiro | Brazil

Service Design, Branding & Visual Communication

Carol Soares Estúdio Tiê, Project Director

I'm a Brazilian graphic designer with solid experience in creative processes, branding, and visual communication. Throughout my career, I have developed extensive knowledge in creating visual identities, graphic materials, ambiance and signage projects for corporate spaces, as well as motion design. As a partner and project director at Estúdio Tiê, I have spent the past fourteen years managing design projects and delivering design services, gaining in-depth experience in these areas.


I hold a degree in Industrial Design and a master’s degree in Production Engineering, with a strong interest in research and projects in the fields of Service Design and Social Innovation. I have specialized training in co-design approaches and methodologies, and I’m ready to contribute to projects involving social entrepreneurship and sustainable practices, applying a strategic, collaborative, and service-oriented mindset.

To me, service design means...

Service Design is a holistic, collaborative, and human-centered approach aimed at improving or creating new services. It is characterized by the integration of strategic aspects and methodologies from various fields, such as design, management, and engineering, with a strong focus on co-creation and user experience.


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