About Lisa Helminiak

Lisa Helminiak
Minneapolis | United States

Service Design as a Platform for Business and Organizational Transformation

Lisa Helminiak Azul Seven, Principal Consultant

Founder & CEO of Azul Seven, a design-led innovation consultancy that helps clients deliver effective and differentiated customer experiences that retain customers and improve business outcomes. Now a part of OSTUSA.com. 

Business is Digital. Experience is Everything.

We help our client’s design the future.

We do this by aligning strategy, design, technology and data analytics into a fully integrated systems that are human-centered and business outcome focused.

To me, service design means...

Azul Seven does a lot of work in Healthcare, Financial Service and Government as well as other highly regulated industries/organizations. We are interested in using practical approaches to solving big challenges. We help organizations begin to think about the customers and constituents first and evolve their organizations to meet services challenges.

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A Design & Service Led Innovation Partnership

A Design & Service Led Innovation Partnership

Hennepin County, USA, the largest county in Minnesota including the city of Minneapolis, began a program in 2012 to transform how they delivered services to residents, partners and employees using technology. What started out as a digital government project has transformed into a broader human-centered design-led initiative focusing on innovation, excellence and service across the county. The transformation was made possible by a critical partnership between Hennepin County and Azul Seven, which focused on evolving a human-centered design approach over time. With the early success of design-led methods the county was willing to further invest in staff training and organizational changes to support a permanent design leadership group with their newly established Center for Innovation and Excellence.

A Five-Year Human-Centered Design Evolution

1) Research, Design & Development for Digital Government

2) Human-Centered Design Training for Core Staff

3) Organizational Change & Alignment Around Design Leadership

4) Human-centered Design initiatives influence the work of the Center for Innovation & Excellence & Innovation by Design Initiative

5) Design and Service-Led Innovation Projects Across County Departments

Government Service Design & InnovationLisa Helminiak

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