About Lisa Helminiak
Service Design as a Platform for Business and Organizational Transformation
Azul Seven,
Principal Consultant
Founder & CEO of Azul Seven, a design-led innovation consultancy that helps clients deliver effective and differentiated customer experiences that retain customers and improve business outcomes. Now a part of OSTUSA.com.
Business is Digital. Experience is Everything.
We help our client’s design the future.
We do this by aligning strategy, design, technology and data analytics into a fully integrated systems that are human-centered and business outcome focused.
To me, service design means...
Azul Seven does a lot of work in Healthcare, Financial Service and Government as well as other highly regulated industries/organizations. We are interested in using practical approaches to solving big challenges. We help organizations begin to think about the customers and constituents first and evolve their organizations to meet services challenges.
Share your favorite projects with our community:
A Design & Service Led Innovation Partnership
Hennepin County, USA, the largest county in Minnesota including the city of Minneapolis, began a program in 2012 to transform how they delivered services to residents, partners and employees using technology. What started out as a digital government project has transformed into a broader human-centered design-led initiative focusing on innovation, excellence and service across the county. The transformation was made possible by a critical partnership between Hennepin County and Azul Seven, which focused on evolving a human-centered design approach over time. With the early success of design-led methods the county was willing to further invest in staff training and organizational changes to support a permanent design leadership group with their newly established Center for Innovation and Excellence.
A Five-Year Human-Centered Design Evolution
1) Research, Design & Development for Digital Government
2) Human-Centered Design Training for Core Staff
3) Organizational Change & Alignment Around Design Leadership
4) Human-centered Design initiatives influence the work of the Center for Innovation & Excellence & Innovation by Design Initiative
5) Design and Service-Led Innovation Projects Across County Departments
Government Service Design & Innovation —
Lisa Helminiak
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