About Jane Vita

Jane Vita
Helsinki | Finland


Jane is passionate about... design and culture, service design methodologies, service design thinking, innovation, design education, user experience, prototyping, service delivery, trends, expert interviews, benchmarking, storyboard, workshop, digital service and user journey

Jane Vita VTT, Design Lead

I have worked as a Designer in the Digital Industry for a little more than 20 years; I’m Brazilian, but lived 1/3 of my life in Finland, counting that this is my third time, after spending 2,5 years in Vancouver, Canada. My background is in Digital Graphic Design, but I had the opportunity to navigate many design fields; I worked as a Visual Interaction, UX Designer, and during the last 6 years, I’m more focused on Digital and Customer Strategy, which combines Business, Service Innovation and Design worlds. I used to give Service Design in Digital Context lectures at Laurea University masters programme, and at Aalto, I currently conduct a course on Designing Services with Emerging Technologies. At VTT I support customers and researchers to maximise the impact of innovation and lead conversations to reflect and act towards a sustainable and responsible future. I have been part of SDN since 2012. I’m glad to continue supporting the community here in Helsinki and globally.

Jane’s contributions

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Touchpoint Article Meeting Service Sandbox

Meeting Service Sandbox

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Touchpoint Article Uplifting Service Culture in Large Organisations

Uplifting Service Culture in Large Organisations

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