Iam lecturer in Visual Communication Design with a scholarly focus on Visual Advertising Media, particularly in the development of visual communication strategies for commercial and social campaigns. Her academic and professional activities emphasize the design of visual advertising media that are effective, contextual, and audience-oriented across digital and cross-platform environments.

In her research, Ira Wirasari examines the integration of local cultural values into visual advertising, digital infographic design, and visual campaign strategies addressing social and disaster-related issues. Her research approach combines design, cultural perspectives, and audience behavior to produce visual communication models that are not only aesthetically engaging but also persuasive and impactful.

In teaching, Ira Wirasari delivers courses related to visual advertising design, creative campaigns, digital media design, and design innovation projects. Her teaching practice is directed toward strengthening conceptual thinking, fostering visual creativity, and developing problem-solving skills through research-based and context-driven project learning.