Creative, designer, ux researcher, service designer, researcher, academic manager, professor and evaluator of the Jabuti award (Creative Economy category) with more than 15 years of experience working in the market with a background in user experience (ux), service design, ergonomics, usability, information architecture, digital communication, agile methods, interaction design and creative economy. I work as lead designer on the Teixeira family's virtual museum. I used to work at Globo as a UX Researcher and INT as accessibility and usability researcher. At ESPM, I was responsible for the main academic innovations (creation of the professional master's degree in Creative Economy Management with a line of research in design, book collection "Context & Research", coordinated the CPA, modeling the structure of research laboratories, creation and supervision of the Design & Digital Experience Observatory, Creation of the Crio Think Tank, leadership of the Agenda 2030 project together with Fiocruz and follow-up of the term of commitment of the IES Communication & Marketing course with Inep). At Faculdade Senac-Rio, I designed and implemented the undergraduate technology course in Graphic Design. I also implemented service design solutions in the built environment and distance learning at ESPM Rio. I designed and organized a team to implement the first generation of e-gov in state government sites from 2000 to 2002. As director and academic coordinator, I always had a drive to management guided by Marketing, Design Thinking and Services, forming genuine differentials and winning teams. The research themes that guide my entire career as a researcher include Creative Economy and Design; User experience; Interaction Design and Services. Member of the Interaction Design Foundation and Service Design Network associations.