About Daniel Tuitt

London | United Kingdom

Service Design Lead

Daniel is passionate about... design and culture, service design methodologies, service design thinking, innovation and design education

Riyadh Air , Head of Experience Strategy

Daniel Tuitt is an Accredited Service Designer Master with the Global Service Design Network, bringing over 12 years of expertise in innovation strategy, business, and service design. Currently heading up service design capabilities at Riyadh Air, Daniel leverages his portfolio career to help international organisations, startups, and social impact ventures navigate complex challenges and create new value.

Throughout the years I have worked with agencies, management consulting firms, government and in-house innovation labs to support service design thrive. Daniel has international experience designing, building and launching new services around the world such as in Singapore, Africa, Europe, Saudi Arabia and North America.

Curious about the world, So he can be the catalyst for change! Daniel is on a quest to transform the way people and brands see challenges in local communities by designing better experiences in a collaborative way.

I see service design as making complex services, products and offerings easier, by connecting the dots and making the invisible visible to everyone. Service design helps to innovate (create new) or improve (existing) services to make them more useful, usable, desirable for clients and efficient as well effective for organisations. It is a new holistic, multi-disciplinary, integrative field. The ability to help organisations, communities and individuals understand complex problems that can impact every aspect of their operations, strategy and users. While looking at things in a systematic way to create improvements, solving existing problems and creating new value.