About Alessandra Molderings-Enriconi
Profile
Alessandra is passionate about... service design thinking, innovation, workshop, participatory approach, quantitative research, customer engagement, qualitative research, digital transformation, organisational change, system transformation, employee experience, service innovation, customer experience, ethnographic research, contextual research, Customer Journey and SERVICE implementation
denkwerk GmbH,
Associate Service Design Director
Alessandra is a German-Brazilian lead service designer with 15+ years of global experience across Brazil, Italy, Finland, and Germany. She leads a small team of service designers at denkwerk, where she focuses on designing resilient strategies and translating them into valuable digital service experiences. She is also a guest lecturer for Systemic Design at KISD and contributes to major service design events and publications.
To me, service design means...
Service design is all about creating meaningful connections: between people, their environment, the technology they use; and the processes and systems that set these interactions in motion."
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