SDN Team
Author - SDN Team

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Christopher Wiltsie, a service designer at Joaquin Improvement Association, to give us his take.

 1) Can you explain what service design is? And how your company implements it / uses that field?

For me service design is about talking with and observing people to understand how well their needs are being met. Due to limited time and resources, the public sector can generally only meet the needs of the average citizen which leaves a large segment of the population with unmet needs. Despite this limitation, more can be done to meet the needs of a wider range of citizens. I have sat in far too many meetings where policy elites tried to guess what their target audience/users want or need. This is where my work comes in. I often use service design to improve public services through design activism, or more formally as a civic innovation consultant. This means I engage with a wide range of stakeholders including public managers, concerned citizens, and non-profit organizations to nudge projects towards a more design centered approach. I spend a lot of time in meetings like those mentioned above suggesting we start talking to people and test our ideas out. I then develop design projects to that end.

2) What do you believe is the greatest opportunity for your company using service design?

I think one of the most interesting places to take service design in the public sector is to more abstract areas. For example, looking at a concept like volunteerism in your community and imagining how that is a service and a system. By doing this, you can begin to find what the obstacles are for people who want to volunteer but also how their volunteering could have a greater impact.

3) Can you share three tips for implementing service design in their own practice? 

1.      (This tip may not be relevant for everyone) I know many people advocate for making sure that those you work with clearly understand your methods and process, but I find that if you are working effectively, your work will speak for itself without you having to constantly push a design agenda. In other words, people will naturally become excited by design if you are doing it right and an interest in your methods and process will develop organically. This is especially important in a field like the public sector where so many agendas collide and people are often suspicious of your motivations. The beauty of service design is that, when done properly, it creates an environment where agendas can be pushed aside for the greater good.

2.      Get as many stakeholders involved and invested in your projects as possible. If you do this, projects won’t die once you leave.

3.      Delve deeper with your user research. Too much user research merely skips across the surface. The common service design wisdom is that if you start seeing a consistent problem when speaking with or observing people then you are onto something. This is because user research has rarely been done in the first place so you are finding the obvious problems. Finding significant and deep rooted problems can be a much more difficult endeavor. Issues such as representativeness and reflexivity are often disregarded among researchers. As such, the work suffers.

Chistopher is an urbanist, social innovator, and service designer. He has worked both professionally (Office of New Urban Mechanics) and as an activist to promote civic service design. His main efforts have been to push the public sector to look beyond design as merely a tool for improving digital services.


Read Christopher 's full biography here.

And find out more about his SDGC16 talk  Making Communities Work  here.

Related Community Knowledge

Meet the service designer Meet the service designer: Natalie Kuhn (she/her)

Meet the service designer: Natalie Kuhn (she/her)

Along with fellow service design pioneers in the New York City area, Natalie Kuhn helped establish the SDN New York Chapter. In the years since, her team and chapter have been recognised with awards for their chapter activities, and she has been involved with the global SDN's efforts around Diversity, Equity and Inclusion, as part of a taskforce established in 2020. She also manages to find time for her day job: Managing service design at US banking giant Capital One. Here, she chats with Touchpoint Editor-in-Chief Jesse Grimes about her roles and ambitions.

Continue reading
Meet the service designer Patti Hunt:  Meet the service designer

Patti Hunt: Meet the service designer

Patti Hunt is the founder and director of MAKE Studios, a service innovation company based in Hong Kong. For this edition of the Touchpoint Profile, she had a chat with Jesse Grimes, the journal’s Editor-in-Chief, about her work with multi-national corporations, NGOs and start-ups in the Asia-Pacific region, as well as the unique challenges posed by practicing service design in Hong Kong.

Continue reading
Meet the service designer Eleonora Carnasa: Meet the service designer

Eleonora Carnasa: Meet the service designer

Eleonora Carnasa is a Bulgaria-based service designer and founder of Fabrica 360, a design and innovation agency. In this profile, she had a chat with Jesse Grimes, Touchpoint’s Editor-in-Chief, about her efforts to grow service design in Eastern Europe.

Continue reading
Meet the service designer Luis Alt: Meet the service designer

Luis Alt: Meet the service designer

Established in 2010, Livework’s São Paulo outpost is a service design pioneer in one of the world’s top-ten largest economies - Brazil. Since then, the team has worked with an enviable roster of clients, but also experienced the challenges of carrying out service design before it became widely recognised. In this edition of the Touchpoint Profile, Editor-in-Chief Jesse Grimes speaks to Luis Alt, one of the studio’s founders.

Continue reading