SDN Team
Author - SDN Team

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Christopher Wiltsie, a service designer at Joaquin Improvement Association, to give us his take.

 1) Can you explain what service design is? And how your company implements it / uses that field?

For me service design is about talking with and observing people to understand how well their needs are being met. Due to limited time and resources, the public sector can generally only meet the needs of the average citizen which leaves a large segment of the population with unmet needs. Despite this limitation, more can be done to meet the needs of a wider range of citizens. I have sat in far too many meetings where policy elites tried to guess what their target audience/users want or need. This is where my work comes in. I often use service design to improve public services through design activism, or more formally as a civic innovation consultant. This means I engage with a wide range of stakeholders including public managers, concerned citizens, and non-profit organizations to nudge projects towards a more design centered approach. I spend a lot of time in meetings like those mentioned above suggesting we start talking to people and test our ideas out. I then develop design projects to that end.

2) What do you believe is the greatest opportunity for your company using service design?

I think one of the most interesting places to take service design in the public sector is to more abstract areas. For example, looking at a concept like volunteerism in your community and imagining how that is a service and a system. By doing this, you can begin to find what the obstacles are for people who want to volunteer but also how their volunteering could have a greater impact.

3) Can you share three tips for implementing service design in their own practice? 

1.      (This tip may not be relevant for everyone) I know many people advocate for making sure that those you work with clearly understand your methods and process, but I find that if you are working effectively, your work will speak for itself without you having to constantly push a design agenda. In other words, people will naturally become excited by design if you are doing it right and an interest in your methods and process will develop organically. This is especially important in a field like the public sector where so many agendas collide and people are often suspicious of your motivations. The beauty of service design is that, when done properly, it creates an environment where agendas can be pushed aside for the greater good.

2.      Get as many stakeholders involved and invested in your projects as possible. If you do this, projects won’t die once you leave.

3.      Delve deeper with your user research. Too much user research merely skips across the surface. The common service design wisdom is that if you start seeing a consistent problem when speaking with or observing people then you are onto something. This is because user research has rarely been done in the first place so you are finding the obvious problems. Finding significant and deep rooted problems can be a much more difficult endeavor. Issues such as representativeness and reflexivity are often disregarded among researchers. As such, the work suffers.

Figure image

Chistopher is an urbanist, social innovator, and service designer. He has worked both professionally (Office of New Urban Mechanics) and as an activist to promote civic service design. His main efforts have been to push the public sector to look beyond design as merely a tool for improving digital services.


Read Christopher 's full biography here.

And find out more about his SDGC16 talk  Making Communities Work  here.

Related Community Knowledge

Case Study 5by5: Service Design for Healthcare

5by5: Service Design for Healthcare

Interview with Leah Cabrera, Service Designer in Design and Innovation Group at Memorial Sloan Kettering Cancer Center. Article by Thomas Brandenburg and Twisha Shah-Brandenburg.

Continue reading
Case Study 5by5: A Conversation about the Future of Service Design for Mental Wellbeing

5by5: A Conversation about the Future of Service Design for Mental Wellbeing

Interview with Jennifer Bagehorn, Service Designer at Live Works Studio; Article by Thomas Brandenburg

Continue reading
Case Study 5by5: Behavioral Science & Service Design for Healthcare

5by5: Behavioral Science & Service Design for Healthcare

Interview with Aileen Heinberg, Behavioral Scientists at Memorial Sloan Kettering Cancer Center; Article by Thomas Brandenburg

Continue reading
Meet the service designer 5by5: Five Perspectives on Scaling Service Design

5by5: Five Perspectives on Scaling Service Design

Interviews with Boris Divjak, Strategic Designer at Unboxed; Dennis Hambeukers, Strategic Design Consultant at Zuiderlicht; Marc Stickdorn,Co-Founder & CEO of More Than Metrics; Jamin Hegeman, VP, Head of Design, Financial Services at Capital One; Timo Patiala, Commercial Director and Partner at Hellon London; Article by Thomas Brandenburg

Continue reading