It was not so long ago that if one were asked the question "What is design?", the response would likely have described a creative process resulting in the production of a tangible object that could be seen, touched, smelled or even consumed.

We live and breathe it – but what is service design exactly? We’ve listed some have to sees and –reads, which easily explain what service design is and what it does.

BBVA is a customer-centric global financial services group based in Madrid and takes a global approach to design, intended to create products and services for its 70 million customers. We talked to Anxo López González, Lead Design Strategist at BBVA's Design Transformation team, about SDGC17 and service design within BBVA.

Hotwire is a global communications agency that helps CMOs to better engage and connect with their customers. They're also one of the sponsors for this year's Service Design Global Conference. We asked them a few questions about SDGC and service design in general. Let's hear what they have to say!