About Nataliia Panchenko
Driving customer-centric innovation at scale
AUTODOC SE,
Manager Service design B2C
Expert in design thinking methodology, customer experience strategy, and omnichannel service blueprinting.
Skilled in managing distributed teams, facilitating strategic workshops, and leading end-to-end service design initiatives across complex organizations.
Energetic, self-motivated leader, adept at blending agile and traditional methodologies to deliver measurable business impact.
To me, service design means...
Passion, hobby, fear and challenge to act, interest and uncertainty, courage.
Share your favorite projects with our community:
The Journey Map Story – A Noted Service Design Technique
International Service Design Institute’s reference handbook – The Journeyman
An example when CJM helped in creating understanding where journey begins and redesign experinece and business around it.
https://internationalservicedesigninstitute.com/the-story-of-the-journey-map-the-most-used-service-esign/
International Service Design Institute (Book "The Journeyman")
McDonald's example of service prototyping, testing
You can find how real fast prototyping, testing quickly was adopted to the customer reality and employee service (film or video "The founder").
McDonald's
Nataliia’s contributions
How to contribute
Case Study
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