![Julia Birks](https://www.service-design-network.org/images/116x116/0.qrl7wkco5owtdvqerw6a8aor-Julia-Birks.jpg)
Whilst a broad service design process is the ideal approach for any service organisation, the reality is that many organisations opt only to design for a given channel or touchpoint. A traditional UX approach serves you well when designing the best-possible experience for a given touchpoint.
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