Touchpoint Vol. 6 No. 3 - December 2014

Strategic PES: Product-Experience-Service - A visual tool to support SMEs through service-dominant logic

01 December 2014 - Ricardo Meija - Jody Parra

The National Design Program, NDP, as part of the Ministry of Commerce, Industry and Tourism of Colombia, promotes :

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Strategic PES: Product-Experience-Service - A visual tool to support SMEs through service-dominant logic

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