![Jesse Grimes](https://www.service-design-network.org/images/116x116/4thcIbWS_Jesse-Grimes-headshot.jpeg)
As it continues to grow and mature, the discipline of service design is facing the challenges that confront teenagers everywhere. Who am I? Where do I belong? Whom are my schoolyard friends? (And – perhaps – whom are the bullies that are best avoided?)
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