![Jesse Grimes (he/him)](https://www.service-design-network.org/images/116x116/0.q05t24w5rs28z7nhihiee9udi-Jesse-Grimes-headshot.jpeg)
Canvasses are a familiar format for start-ups – they are created collaboratively (ideally lead by a facilitator), trigger valuable discussions and decision-making, and remain visible on the wall as a shared reference. And because start-ups can benefit from a truly holistic, customer-centred design perspective as they set out, this canvas reinforces the importance of a service design perspective early on.
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