![Lennart Overkamp](https://www.service-design-network.org/images/116x116/QbOUEYMk_Lennart_Overkamp%20Square.png)
It took less than a minute for our stakeholders to disregard two months’ worth of hard work. Halfway through a change management project, we had created an opportunity map that visualised our research. We felt confident the map – meant to help stakeholders prioritise their initiatives – was a prime example of service design. So why did our deliverable fail to move our stakeholders?
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