Lennart Overkamp
13 March 2020 - Lennart Overkamp

It took less than a minute for our stakeholders to disregard two months’ worth of hard work. Halfway through a change management project, we had created an opportunity map that visualised our research. We felt confident the map – meant to help stakeholders prioritise their initiatives – was a prime example of service design. So why did our deliverable fail to move our stakeholders?

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