Ying Joe Zhou
13 March 2020 - Ying Joe Zhou

In today’s modern, complex business world, it’s not enough for service designers to only focus on delivering the concept of a new service – they must also address its implementation. This article describes an easy-to-understand and intuitive model for doing so, based on Joseph Campbell’s ‘Hero’s Journey’.

This article isn't available without an account


Want to read more?


Become a Member