Authors
07 January 2014 - Birgit Mager - Bianca Bender - Pia Drechsel

The globalisation of markets has accelerated over the past couple of years. Information and communication networks develop rapidly, entailing technological innovation and business innovation. Simply creating new products or services is just a starting point in the competition for the best customer offerings.

This article isn't available without an account


Want to read more?


Become a Member