Touchpoint Vol. 4 No. 1 - May 2012

Reinventing Flight. Porter Airlines: A Case Study. How Service DesignThinking Enabled an Innovative New Airline Concept to Come to Life

01 May 2012 - Christopher Wright - Jennifer Young - Se young Kim

This is a David & Goliath story about an upstart airline that went head to head with an industry giant and, in so doing, transformed the air-travel experience.

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Reinventing Flight. Porter Airlines: A Case Study. How Service DesignThinking Enabled an Innovative New Airline Concept to Come to Life

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