Touchpoint Vol. 4 No. 1 - May 2012

Designing Experiential Services With An Improvisational Stance: Lessons from the Ritz-Carlton

01 May 2012 - Natalie W. Nixon

Improvisation belongs not only in the realm of music, dance or theatre. In times of uncertainty and ambiguity, being able to agilely anticipate change is critical.

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Designing Experiential Services With An Improvisational Stance: Lessons from the Ritz-Carlton

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