![Birgit Mager (she/her)](https://www.service-design-network.org/images/116x116/h1kB01lD_BIRGIT_2.jpg)
When Jamin and Alex came up with the title ”From Sketchbook to Spreadsheet“ for the SDN conference, in a catchy phrase, they had captured the essence of the service design challenge for this decade.
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