01 August 2015 - Hannes Jentsch - Martin Jordan

The Jobs-to-be-Done (JTBD) framework has been in use by innovation consultants for a few years now. Yet only recently has it started gaining broader momentum, being adopted in areas of design. After applying various JTBD tools at Nokia since 2013, we are able to integrate them with our familiar service design methods, improving and extending them.

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