![D.A. Paula Bello](https://www.service-design-network.org/images/116x116/0.xlhc8dyr32ql5bskeefw7y14i-Paula-Bello.jpg)
Does it really make sense to build an internal service design competence? Will the effort, time and money invested bring a genuine benefit for the company? Is it a better solution building it in-house instead of buying it from a consultancy?
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