![Diego Mazo](https://www.service-design-network.org/images/116x116/0.pwdl2bex4ruar0y17g4b49529-Diego-Mazo.jpg)
“We are present in the most important moments in customers’ lives. Therefore, we can influence them positively by providing value with our services.” These were the first words I heard at Aegon, a Dutch insurance company. The vision was clear: the challenge was to put it into practice.
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