01 April 2015 - Patricia Hegglin - Katharina Seeger - Franziska Schmid

Today’s challenges in service design are complex: as Eric Ries puts it, the question is not ‘Can this product or service be built?’. In the modern economy, almost any imaginable product or service can be built. The more pertinent question is ‘Can we build a sustainable business around this set of products and services?’

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