Lucerne | Switzerland

Lucerne University of Applied Sciences and Arts is offering Switzerland’s first MA Programme in Service Design. We impart knowledge of, and skills in, design leadership, design methods, design research and producing added value through design.

Graduates from the Master Service Design continually break new ground in Service Design, above and beyond the traditional service sector. They explore new scopes in Service Design by planning patient-centred hospital procedures, for example, or the participatory design and management of urban planning processes. They do so by orchestrating public administrations’ analogue and digital touchpoints; by developing consistent adventure chains for sustainable tourism; or by helping product-centric companies deliver a broader spectrum of services. In doing so, they produce added value for clients within industry, the public sector, culture and research.