London | United Kingdom

User-centred design services for the Internet of Things Era. Hitachi's Experience Design Lab is a multidisciplinary team based in London, UK.

Hitachi's European Design Centre was established in 1980. It reformed in 2016 to become the Experience Design Lab. This better reflects the role service design and user experience design is playing in shaping new concepts and business opportunities by working together with our internal business groups and external customers.

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