‘’Once you have become less reliant on the tools, you will notice that you’re developing services on the fly and thinking from a customer-oriented point of view. At this point, the tools still function as reminders that can help you review the development of your services. ‘’

10 years ago marketers could only dream of products that market themselves, order themselves and integrate into an ecosystem that will increase customer retention, now they are a reality. Some great case studies of products-turned-media, including FitBit and Spotify, are examined in this revealing article.

‘‘ Devised in the 1980s, the Kano Model proves itself an invaluable tool for modern research, when leveraged properly.’’

‘‘ Empathy maps are a powerful tool for helping teams better understand users. But that doesn’t mean they are perfect. You should feel free to adapt them to your circumstances.’’

‘‘The DeSID research presents the different ways that Service Design contributes to New Service Design and Service Innovation. The output is a rich picture of how designers operate in practice and contribute to wider and on going service development processes. ’’

‘‘ Attempting to manage different journeys for different customer types can be, well, a labor of lunacy. The baseline journey is a means for making a service for many types of customers a manageable feat for you and much more lovely for them.’’

Value Proposition Design ‘‘ Value Proposition Design shows you how to use the Value Proposition Canvas to Design and Test great value propositions in an iterative search for what customers want.’’

‘‘ How to validate demand for your new product or features? The use of high-fidelity interactive wireframes and prototypes with usability testing is an effective way of getting feedback, however you need to do it the right way.’’ Source: JustInMind blog

Service Design has its own set of tools and language that can be used to build a shared understanding among practitioners and clients. This is why a glossary of service design terminology is something to keep in mind when communicating both within the team and to those less acquainted with the field and its terminology.

Predictive persona is a tool that allows you to validate whether you can accurately identify somebody who will become a customer. This technique is incredibly useful when you’re looking for new users or designing for current ones. This articles explores how creating This article explores how creating predictive, rather than prescriptive personas, and trying to recruit those who fit that description of a customer can give valuable insight, as well as save time and money, in the later stages of design.