Privacy Policy

Privacy Policy

Privacy Statement

Concerning our website, we place the highest importance on handling your personal data with respect and confidentiality. Please read the following privacy policy carefully.

For any questions, you may get in touch with us via email or by mail to:

Service Design Network Office
Mülheimer Freiheit 56
51063 Cologne

Our privacy policy shows you which data is collected from you and how it is handled.

This privacy policy applies to you when you visit and use our website, all products and related contents and services provided by us.

This privacy policy applies only to our web pages. If any links on our website lead you to third-party websites, please see the Privacy Statements that you find there.

In General

We do not collect your personal information, other than information automatically collected and stored (see below) when you visit our website unless you choose to provide that information to us. Your information will never be sold to third parties.

Use of your Personal Information

In fulfilling the terms of our contracts or for billing purposes, we process and use your personal information. Your personal data (e.g. name, home address, email address, payment information) are processed only in accordance with the provisions of German data privacy laws.
This is the case, when:

  • you become a member of SDN.
  • you buy a Touchpoint Journal and/or Book & Reports from us.
  • you register and apply to become an SDN Accredited Trainer.
  • you purchase a ticket for Service Design Global Conference and its related side events
  • you submit your talk proposal for Service Design Global Conference
  • you purchase a ticket at the SDN Academy

Your personal data is used exclusively for fulfilling the contract insofar as this is necessary for this contractual relationship. Without your explicit consent or a legal basis, your personal data is not passed on to third parties outside the scope of fulfilling this contract. After completion of the contract, your data is blocked against further use. After expiry of deadlines, as per tax-related and commercial regulations, this data is deleted unless you have expressly consented to its further use.

Your payment information (name, address, credit card company, credit card account) will be saved for the time of your membership. At any stage, you may change this payment information in your membership account.

We make use of third-party services to provide you with SDN products or services. In these cases, we may need to share information. This happens, for example, when your ordered magazine will be dispatched and delivered to your address by post.

Information automatically collected and stored

When you browse through our SDN website, certain information about you can be collected. We automatically collect and temporarily store the information about your visit. The information includes your request, IP address, browser type and language, and the date and time of your request. We use this information for statistical purposes and to help us make our site more useful to visitors. Unless it is specifically stated otherwise, no additional information will be collected about you.

General Information about the used cookies

Cookies are tiny text files stored on your computer or mobile device that enables SDN features and functionality. The use of Cookies also enables you to easily share interesting content from our website with your friends from any social media network. Other cookies make it possible to secure your access to your membership account or optimize our web presence as well as our service.

We are using two types of cookies: persistent cookies and session cookies. Session cookies are stored for the duration of the current session, i.e. usually for the visit to a website or until you close the internet browser. A persistent cookie remains in your browser and permits its recognition when you return to the website. This allows us to improve your access to our website.

Controlling cookies

Most web browsers allow you to control cookies through their setting preferences. So you can prevent storage of cookies by choosing a "disable cookies" option in your browser settings. But this can limit the functionality of what we offer and provide on our website as a result. So if you do not want to receive cookies, you just have to change your browser settings on your computer or other devices you're using to access the internet.

To be assured that you have disabled cookies, you will see an opted-out cookie on your browser-device. In this case, we will be unable to set cookies to your device next time you visit us.

If you use our SDN website without changing your browser settings, we will assume that you are happy to receive the cookies that we use. Please note that our website will have limited functionality when cookies are disabled on your device.

What kind of third-party cookies does the SDN website use?

Third-party services are used on the SDN website for analysis-related purposes or in order to easily share interesting content with your friends from any social media network.

1. Web analysis with Google Analytics
Our website uses Google Analytics, a web analysis service of Google Inc. (Google), Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies, i.e. text files, stored on your device to enable analysis of website usage by you. Information generated by the cookie about your use of this website is usually transmitted to a Google server in the United States and stored there. In case of activated IP anonymization on our SDN website, your IP address is previously truncated by Google within member states of the European Union or in other states which are party to the agreement on the European Economic Area. Only in exceptional cases a full IP address is transmitted to a Google server in the United States and truncated there.
On behalf of the SDN, Google will use this information to evaluate your use of the website, compile reports about website activities, and provide us with further services related to website and Internet usage. The IP address sent from your browser as part of Google Analytics is not merged with other data by Google. You can prevent the storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by this website.
In addition to refusing the Google Analytics cookie by changing your browser settings, you can prevent data generated by the cookie and relating to your use of the website (including your IP address) from being collected and processed by Google, by downloading and installing
a browser plug-in from the following opt-out link
Additional to Google Analytics our SDN website uses the extension "anonymizeIP" which ensures that your IP is only processed in an anonymized and truncated form.

2. Social plug-ins from Facebook
We use social plug-ins from, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. You can recognize these plug-ins by their Facebook logo or the supplement "Facebook Social Plug-in".
Here is an example of how these plug-ins work: If you click on the (Facebook-) "Share" button the relevant information is transmitted directly from your browser to Facebook and stored there. Furthermore, Facebook will make the shared content public on your Facebook profile. If you are logged in on Facebook the plug-in can assign the visit of our website directly to your Facebook profile. Facebook may collect information about your surfing behaviour and that you have accessed our website. We have no influence on the data gathered by the plug-in. We will inform you according to our state of knowledge. Even if you are not logged in on or are not even registered on Facebook there is a possibility that the plug-ins forward your IP-address which is then stored by Facebook. For details about collecting and handling your personal data by Facebook and your related rights, please read the Facebook data privacy policy
If you do not want Facebook to link data about you via our website to your Facebook profile you have to log out of your Facebook profile before you visit our website and change the retargeting settings within your Facebook profile.

3. Social plug-ins from Twitter
With Twitter and its Retweet functions, we use social plug-ins from, operated by Twitter Inc. 795 Folsom St., Suite 600, San Francisco, CA 94107. If you retweet one of our unique and interesting contents your visit on our website will be announced to third parties and assigned to your Twitter account. Details about collecting and handling your personal data by Twitter as well as your rights and setting options for protecting your personal information can be found in the Twitter privacy policy:

4. Social plug-ins from LinkedIn
We use plug-ins which are provided by LinkedIn Corporation (LinkedIn), 2029 Stierlin Court, Mountain View, CA 94043, USA. These plug-ins can be identified by the LinkedIn logo and the LinkedIn “Share”-button.
If you access our website using this plug-in your browser sets up a direct connection to the LinkedIn servers. Thereby LinkedIn receives the information that you (your IP-address) have (has) accessed our website. If you click on the LinkedIn „Share“-button while you are logged in on your LinkedIn account you can link a certain content on your LinkedIn-Profile which enables LinkedIn to allocate the visit to our website to your LinkedIn account. We do not know the content of the data transferred to LinkedIn or how LinkedIn uses such data.
Details about collecting and handling your personal data by Twitter as well as your rights and setting options for protecting your personal information can be found in the LinkedIn privacy policy If you do not want to track your behaviour as a LinkedIn member on third-party websites you can opt-out in your LinkedIn settings.

Embedded contents

To illustrate our SDN website, i. e. to share moments from our conferences with you, we may embed videos from our YouTube Channel. You do not need to register with either YouTube or Google (YouTube owner) to watch the embedded videos. When you watch the provided videos, YouTube may record non-personally identifiable information about its site usage, such as channels used, videos watched, and data transfer details to improve its services. If you log on to the YouTube site before watching a video YouTube may associate information about your site usage with your YouTube account. If you log in on YouTube and comment on an embedded video any personal information you included when registering for your account will be visible to visitors who click on the comment.

If you do not log in on YouTube before watching an embedded video your site usage will not be associated with you or a YouTube account. For details about collecting and handling your personal data by YouTube and your related rights, please read the YouTube privacy policy.

Links referring to our social media profiles

As an innovative and future-orientated company, we are present in various social media networks and platforms. Also, our website provides links to these profiles. Please consider that if you visit one of our social media profiles the network provider may collect personal data about you. Amongst this can be some very personal and important information about your computer system, especially your IP-address, the version of the browser you are using.

If you are locked in as a member in this certain network and you follow the link to our social network profile, your visit can be assigned to your member access. If you do not want to be tracked in this way by the network provider you should log out of your member access before visiting our social media profile.
Detailed information about the type, the scope and the purpose of collecting, processing and utilizing your personal data can be found within the provisions of the respective social network. Below you find a list with these social media network provisions:


By subscribing to any of our newsletters your email address is only used in order to send the newsletter to you. Your denoted name and any additional information you provide (e.g. Country, Type of Organisation) is only used in order to personalize the newsletter. Cancellation is possible at any time by clicking on the unsubscribe link in the footer of any email you receive from us, or by contacting us at

The following consent has been expressly granted by you separately or possibly in the course of an ordering process: I agree to the Service Design Network storing my contact information in order to receive their newsletter and other closely related information.

We will not share your information with any third party, with the exception of our newsletter provider. MailChimp. We use MailChimp as our marketing automation platform. By subscribing to a newsletter, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms. Through MailChimp, we also gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our newsletter.

The communication between us

Should you have any questions you can contact us at any time via email. We will save your message in order to reply as quickly as possible and to track and improve our support service. Your information will only be used to process your request.

Data security and retention

The safety of your information is fundamental to us. We have implemented industry-standard security measures. However also these methods of transmission over the Internet and electronic storage can never be a hundred percent secure. Therefore we cannot guarantee that your data is absolutely safe.
We will retain your information for as long as needed to provide our services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

Changes to the privacy policy

We may change our privacy policy from time to time. Your rights, however, will not be reduced without good reason. All changes to the privacy policy will be listed on this page. If the changes are significant, we will announce the change to users especially our SDN members (in an email newsletter, for example). If you choose not to accept the changes in our privacy policy you have the opportunity to decline them within one month. After this period of time, the changes are considered to be accepted. Please enter your objection via email  or write to us to:

Service Design Network Office
Mülheimer Freiheit 56
51063 Cologne


If you are concerned about your data, you have the right of free-of-charge information about the personal data which we may hold or process about you. In accordance with Article 35 of the German Federal Data Protection Act, you have an entitlement to correction, blocking or deletion of your personal data at any stage. Your inquiries can be directed to the following email address: or via mail to:

Service Design Network Office
Mülheimer Freiheit 56
51063 Cologne