Calling all service design practitioners: apply for your official SDN Practitioner accreditation!

Through the Practitioner accreditation process, the SDN recognises your fundamental level of theoretical and applied knowledge of service design and initial practical application of service design principles, process, methods and tools.

The Practitioner accreditation validates your competency in service design and lends credibility to your practice.

Valuable for Practitioners and Companies

The SDN seeks to support you in pursuing a career in the field of service design and innovation, as well as your employer to get ahead of the competition by building the best service design teams.

Gain greater recognition in the industry and among peers to get ahead in the marketplace

“In today’s market, it is vital to self-employed professionals like me to be able to proof one’s expertise.” – Innovation Consultant, Netherlands.

“Demand is already strong for Service Design in Ireland. Talented designers with practitioner accreditation will help accelerate the impact it can have nationally.” – John Lynch, Founder & Director at Context Studio, Ireland.

What it means to be an SDN Accredited Practitioner

Our goal is to establish a recognised level of both theoretical and practical knowledge for service design practitioners working in the industry. At the conclusion of your accreditation process, you will have proven the following:

  • You have a clear understanding of what service design is – also in differentiation to other approaches like design thinking, experience design, agile, scrum
  • You are familiar with minimum two different definitions of service design, and you can critically reflect on them and define your own point of view
  • You understand the service design process, and you are familiar with the main methods and tools during the different phases of the process
  • You are familiar with fundamental service design literature and you are able to cross-reference and make recommendations related to this knowledge
  • You are able to professionally work in service design projects, conduct research, co-create, prototype
  • You are able to initiate and facilitate small projects with the support of a professional service designer
  • You are able to plan and facilitate exploration and co-creation sessions, and able to use the different visualisation tools.

As an SDN Accredited Practitioner you will also demonstrate the following commitment and engagement: 

  • You will continuously develop your knowledge and skills within the domain of service design through participation in training, workshops and events
  • You will keep up-to-date on the latest service design publications, including publications from the SDN and outside sources
  • You will actively share knowledge and projects on the SDN Community Knowledge platform
  • You will actively support SDN Chapters in the development of the service design practice in your city/country
  • You will actively refer to SDN in your activities, promote membership and lead people to the resources and events of the network.

Your benefits as an SDN accredited practitioner:

Receive recognition as a skilled service design practitioner



You will receive a two-year accreditation badge and certificate to represent your Accredited Practitioner's status on all media channels.



You will be visible to over 15,000 members and community followers on the SDN website.



You will receive a two-year SDN Professional Membership including all member benefits and gain access to our network, events and valuable resources like the Touchpoint magazine and the Case Study Library with over 70 cases.



You will have space on the SDN Community Knowledge online platform to publish your service design projects and articles, helping you to highlight your accomplishments and opinions with the community.



You will be invited to be part of the SDN Accredited Practitioner community on dedicated channels (Slack, Linkedin) to connect globally and engage in meaningful conversations with your peers.



You will be invited to join the exclusive and bi-annual SDN Accredited Practitioners meet-ups to share and learn experiences.



You will be able to renew your accreditation at a reduced rate at the end of your two-year accreditation period or upgrade to Service Design Professional with a 25% off discount.



You will be perceived as an ambassador for service design, helping the development of the service design practice in your city, country and region.


  • You have completed service design training – a minimum of 32 hours of training (single or cumulative training courses) plus the completion of a capstone project (practical training case) OR
  • You have been practicing service design in a professional capacity for at least one year and have applied service design on at least a project (from research to testing).  

Training may have taken place at SDN Academy or other academic or non-academic institutions.

Your fundamental knowledge and initial practical application of service design

Training by the SDN Academy

The first step for you if you don't already have qualifications or experience and want to build your skills in service design is to participate in training by the SDN Academy.

The modular online and onsite training courses offered by the SDN Accredited Trainers/Masters will open the doors for the service design way of thinking and doing for you and your organisation.

The successful completion of your course(s) is recognised with a certificate from the SDN Academy, as well as a recommendation letter and a discount code for you to apply for the practitioner accreditation.

Learn more and register for the training courses offered by the SDN Academy here.

From Zero to Hero

The Accreditation Process

A process designed by professionals for professionals

Meet the Accreditation Committee

Be evaluated by an expert in the field

Your application will be reviewed and evaluated by a member of the Accreditation Committee. The Accreditation Committee consists of an international team of experienced service designers and Accredited Masters of the SDN. 

A member of the Accreditation Committee is responsible for reviewing your application and providing the final evaluation which will lead to either your official accreditation or, in case your application does not meet the established criteria, further recommendations for future accreditation.

The standardised evaluation process is a triangulation of your:

  • qualification/professional experience
  • recommendation letter/testimonial
  • capstone project/professional project.


The Practitioner Accreditation is valid for two years and costs €20,25 per month paid biannually (total of €486 incl. VAT) for SDN members, and €22,50 per month paid biannually (total of € 540 incl. VAT) for non-members.

The accreditation fee is paid at your application and includes:

  • the review of your application by the SDN
  • the provision of the accreditation benefits
  • a two-year SDN professional membership (worth €180 per year) with all connected benefits.

By the end of your two-years accreditation period, you can choose to renew your status or upgrade to become an Accredited Service Design Professional at reduced costs.

Group discount:
If your company is seeking to secure accreditation for 3 or more individuals, contact us to discuss an applicable discount for groups. The accreditation can be a great starting point for newly established service design teams involved in the transformation of your organisation.


Further questions?
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Interested in getting accredited as a Service Design Practitioner?

Learn more

    Visit the new SDN Practitioner Accreditation platform to learn more and apply on this level.