Software helps to bring service design into organizations. The software we build should always motivate people to strive for a human-centred, co-creative, and sustainable way of working. The positive impact of service design has the ability to change not just people’s experiences, but also their everyday lives and our society as a whole.

We, the team at Smaply, provide tools and inspiration for experience innovators. We want you to successfully innovate the customer journey together with your team and bring customer-centricity to your organization.

Smaply is a web-based journey mapping software to create journey maps, stakeholder maps, and personas. The tool enables teams in small or large organizations to create, collaborate on, present and organize journey maps. They can share their maps, collect and give feedback, create professional exports, and use it in- or outside of their organization and together with their clients. Smaply allows you to create a hierarchy of journey maps to use as a customer-centric management tool – Journey Map Management.