Blue Cross Blue Shield of Michigan is the largest health insurer in the state with a deep passion for improving healthcare experiences and health outcomes for our members.

Our roots go back to the first health insurance plans in the U.S. These plans were created nearly a century ago for working people—teachers, miners and lumberjacks—who just wanted affordable, quality health care. Today, we serve over 4 million people in Michigan and over 1 million in other states and we operate the largest network of doctors and hospitals in Michigan (more than 152 hospitals and more than 30,000 doctors).

Our design studio, within the Corporate Marketing and Customer Experience organization, partners together with stakeholders to bring practical innovation to the enterprise through service design and human-centered design methods. For us, practical innovation means we approach projects with a focus for translating business needs and people’s experiences into tangible and actionable service opportunities for our members and internal stakeholders. We actively work to shift traditional ways of working with a vision to transform the future of healthcare, starting in Michigan.