Visual Storytelling

Stefanie McKnight from Inland Revenue Department did a wonderful job stepping in at such short notice to share her insights and experience about visual storytelling.

Huge thanks to Stefanie McKnight for stepping in at such short notice. And pulling together an informative session in only 24 hours :) Sorry about the circumstances for Luke. He has indicated he may be available at a later date. Here are some notes to accompany the slides from Stefanie’s session

  • Engaging stakeholders - by mapping out, able to identify gaps and ask questions they may not have been expecting 
  • Creates good ownership when others have been involved in developing 
  • Get into the theory of graphic design – the meaning behind the work (incl behavioral science)
  • The Mexican Wrestlers – different views of the photo provide different context (5 x photos in ppt) 
  • Understanding the cultural knowledge behind symbols, index etc 
  • Working with different stakeholders and continual testing is so important to understand their view/context 
  • Using dots to provide texture – and if used with arrows, can indicate ‘semi-permanent’ 
  • Gestalt Design Principles (Ben’s note: have included an article I found useful
  • Use of colour, line and tone can make more dynamic 
  • Using things like depth of field to imply time 
  • Western culture – for infographic, most important will most likely be in centre or top left because of how we read 
  • When you’re doing typography coloured – MAKE IT BIG
  • Using tint and shade for pain points – making it darker, stronger...
  • And again, understanding the culture context re colours (see slide)
  • Graphs are for data, infographics are for insights 
  • DESIGN TO BE INCLUSIVE

Related Headlines

SDN Chapters Meet, Mingle & Make an Impact – See You at SDGC25!

Meet, Mingle & Make an Impact – See You at SDGC25!

Early Bird extended until June 20! Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available - your invitation to connect, share ideas, and explore service design's impact on business.

Continue reading
SDN Chapters Call for Volunteers -  Play a Role in the Creation of SDGC25

Call for Volunteers - Play a Role in the Creation of SDGC25

Want to take part in the most important event the service design community attends all year? We need you! Call for Volunteers is open until June 30!

Continue reading
SDN Global News Service Design Award 2025: Share Your Best!

Service Design Award 2025: Share Your Best!

The Service Design Award 2025 is your chance to showcase your innovative service design projects to a global audience. Whether you’re a professional or a student, this is your moment to gain international recognition and make an impact. Submit by 31 July 2025 and let your work speak for itself!

Continue reading
SDN Chapters Award results: Best Service Design Student Projects 2025 in Switzerland

Award results: Best Service Design Student Projects 2025 in Switzerland

We are excited to reveal the participants and the winner of the Best Student Service Design Projects done in Switzerland between June 1, 2024, and June 1, 2025.

Continue reading