Today’s service design in Hong Kong

Service has been Hong Kong’s core competency. However, service quality has been dropping the past few years. Customer expectations keep on escalating. Yet customer-facing employees do not appreciate the power of good customer service. Management also lacks the ability to come up with innovative ideas to design service for good customer experience. As a result, it ends up with an unhappy economy.

With the introduction of SDN HK Chapter, it can bring new insights to the Hong Kong service community. More importantly, we can gather those who are interested in service design to raise public awareness of how service design can bring solid impact to business bottom line. The current sd community in Hong Kong is still small, but it is gaining attention.

Now, Shanghai and Beijing already have chapters. Being one of the most impactful cities of China, it is important that Hong Kong has its own chapter as a platform for east meets west.

The setup of HK SDN chapter is a critical move. First, it enriches the service capabilities of the local community. Second, it facilitates the service design development in the Asia Pacific region. Third, it serves as a bridge between the east and the west.

The visions of Hong Kong SDN Chapter:

- Build and grow Hong Kong service design community and connect them to the global community

- Enhance service design capability for customer-facing employees and management in HK

- Groom and nurture service designers to support the future development of service design in HK

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